PEP is bringing the sunshine this season with the launch of its 2025 Summer Collection—an on-trend, affordable, and versatile range designed for the entire family.
Shoppers will be delighted to see the return of familiar favourites at last year’s prices, including R39.99 100% cotton baby rompers, R89.99 ladies’ dresses, and the iconic R99 ladies’ denim—part of PEP’s much-loved price freeze commitment.
Building on these customer favourites, the new collection introduces fresh statement pieces such as heritage print dresses, skirts, shorts, and shirts, along with an occasion-wear range and a playful Hello Kitty & Friends character line for kids. Families will love the matching prints available across all sizes, from baby through to adults, plus the introduction of festive new Christmas PJs.
This summer’s range focuses on elevated fabrics, improved finishes, and quality details across both fashion and homeware. With comfort, durability, and design at its core, the collection offers everything from casual everyday staples to stylish seasonal looks—always at prices that make fashion accessible.
“PEP’s purpose is to make it possible for everyone to look and feel good,” says Stefan Voges, PEP Chief Executive. “This summer, we’re proud to offer our customers more of what they love—fresh new styles, timeless essentials, and great quality—at affordable prices that won’t change throughout the season.”
With over 2,700 stores across Southern Africa, finding your new summer wardrobe has never been easier or more affordable. Visit pepstores.com to explore the full collection and locate a store near you.