Only a few in his country can stand beside him and say, ‘We achieved what you have done in this hip-hop.’ Lution is the infinite wordsmith from the Kingdom, who prides himself on the beautiful art of hip-hop. I had an opportunity to discuss his career and plans. Great MCs have an exquisite feel for language and words. They weave stories and messages with incredible artistry. That’s what a great MC does with words. Crafts an extremely intricate piece of art composed of emotions, images, references, humor, and wit. Good sense of rhythm, music, melody, good pronunciation, good use of the voice… and integrating all that with their message to create their flow – their unique way of delivering. And that’s why I interviewed with Lution, check it out and get to know the man better.
it’s always great to reintroduce yourself to the people who are not familiar with you brother, to the Hype Magazine fam who don’t know you, would you please tell them who Lution is?
As a bilingual lyricist, musician, and arts entrepreneur from the Kingdom of Eswatini, my journey into music began with a deep passion for the art form.
What first got you into music and Who inspired you to make music?
I was inspired by various artists who paved the way in the music industry, but it was my own desire to express myself creatively that truly motivated me to make music.
How did the name Psychlution come about?
The name “Psychlution” came about as a combination of my love for psychology and my unique approach to music. It represents my ability to dive deep into the human psyche through my lyrics and deliver thought-provoking content.
As much as I hate categorizing rappers, would you say your music is socially conscious? If so, aren’t you worrying that when you are inherently political, radical, or even particularly touching on thought-provoking topics would get you in trouble in the kingdom?
My music can be described as socially conscious. I tackle political and radical topics in my songs, aiming to create awareness and provoke thought among my listeners. While there may be concerns about potential backlash, I remain true to my artistic vision and believe in the power of music to bring about change.
Before we get deeper into this interview, what is the secret behind your success?
The secret behind my success lies in my unwavering dedication to my craft. I consistently push myself to create meaningful and impactful music. Moreover, I value authenticity and strive to stay true to my artistic vision, which resonates with my audience.
A night with lotion at the Kings’ kraal was a success, how did that come about and why was it in South Africa to Eswatini? Is it something we can expect from you every year so you can grow your fanbase this side or it was one thing off?
The night at the Kings’ kraal in South Africa was a success due to a collaboration between me and the organizers. It was a strategic move to expand my fanbase and create a memorable experience for my fans in that region. While it may not be an annual event, I remain focused on reaching new audiences and connecting with fans across different locations.
Over the years I have been following hip-hop in your country, and I best believe not even a single artist has mentioned ESWATINI NATIONAL COUNCIL OF ART AND CULTURE, how do the funding works? What are the right procedures to apply and how long does it take for them to release the funds?
The Eswatini National Council of Art and Culture (ENCAC) plays a crucial role in funding artistic projects in the country. To apply for funding, artists need to follow the prescribed procedures outlined by ENCAC. The duration for funds to be released may vary depending on the project and the evaluation process.
Besides ENCAC, does the government support the youth within the art and culture sector considering how in most cases it’s old people who are uninformed about what’s happening on the ground?
Apart from ENCAC, the government does support the youth within the art and culture sector. However, there may be challenges in terms of communication and awareness among older generations. It is important for the youth to actively engage and make themselves visible, showcasing their talents and potential to attract investment from brands and other supporters.
Your recent album is more of you having the ability to make your own decisions about what to do rather than being influenced by someone else or told what to do, which is understandable for someone of your caliber. Would you explain further his bold statement and why this title is an album?
In terms of my recent album “ETHEREAL,” it represents my ability to make independent decisions about my artistic direction. The album title itself signifies my autonomy and freedom in creating music that reflects my true self. I embrace the opportunity to express my thoughts and emotions without being influenced by external factors.
How do you think your hometown or upbringing has influenced your sound and lyrics?
My hometown and upbringing have greatly influenced my sound and lyrics. The cultural richness and diverse experiences of Eswatini have shaped my perspective and allowed me to incorporate unique elements into my music. My upbringing has instilled in me a strong sense of identity and pride in representing my country through my music.
How has touring or traveling influenced your perspective on music and culture?
Touring and traveling have provided me with valuable experiences that have broadened my perspective on music and culture. Interacting with different audiences and witnessing diverse music scenes has enriched my creativity and allowed me to incorporate various influences into my music.
You represent your country to the fullest, wear your country’s colors proudly so yet go on the mic and run circles around rappers. How does that make you feel to be seen as that dude who’s carrying the Eswatini flag to the world as a rapper?
I feel honored to be seen as the artist carrying the Eswatini flag to the world. I take immense pride in representing my country and aim to showcase the talent and potential of Eswatini’s music scene on a global scale. It fuels my drive to excel and motivate other artists from my homeland.
“The Evolution” with BluuJay, one of the illest rap songs I keep on playing, takes us through that recording session. How BluuJay gave you your flowers and you continued telling your story. Just take us through all that.
“The Evolution” with BluuJay is a powerful rap song that takes listeners through a recording session where BluuJay acknowledges my talent and contributions to the music industry. The song serves as a testament to my journey and the impact I have made through my music. It highlights the mutual respect and admiration between the two artists.
Do you think Bluujay is in the right direction to take the torch on you and put Eswatini on the world map?
BluuJay’s potential to put Eswatini on the world map is promising. I believe that BluuJay has the talent and drive to make a significant impact in the music industry. By collaborating with artists like BluuJay, Eswatini’s music scene can gain international recognition and exposure.
How has the music scene in Eswatini changed over the years, from 09 till now?
The music scene in Eswatini has evolved significantly over the years. From 2009 till now, there has been a growth in talent, creativity, and diversity within the hip-hop community. Artists are pushing boundaries and experimenting with different styles, contributing to the overall development of the music scene.
How do you feel the Internet has impacted the music business?
The internet has had a profound impact on the music business, providing artists with new platforms to showcase their music and connect with a global audience. It has democratized the industry, allowing independent artists like me to reach listeners without relying solely on traditional gatekeepers. However, it has also posed challenges, such as the oversaturation of content and the need for artists to navigate the digital landscape effectively.
Already on your 6th studio album, what keeps you going?
My passion for music and my desire to create impactful art are what keep me going. I constantly seek to challenge yourself and explore new avenues for artistic expression. The support and love from my fans and the opportunity to connect with people through my music is what fuels my determination to continue making music that resonates with others.
Is there an album that you wish more people knew about? Why do you recommend it?
As an artist, there are always albums that I wish more people knew about. One album that comes to mind is “These Are The Basics” by an Eswatini Artist hip-hop artist named 80 Script. This album is a hidden gem that showcases incredible lyricism, introspective storytelling, and thought-provoking messages. I recommend it because it’s a breath of fresh air in a music industry dominated by mainstream sounds and deep lyrics. “These Are The Basics” takes listeners on a deep, emotional journey through 80 Script’s personal experiences and struggles, offering a level of authenticity that is often lacking in popular music these days. I hope that more people discover this album and appreciate the artistry and depth that it brings to the table.
What’s the most important thing you hope listeners take away from your lyrics, and why? When it comes to my own lyrics, the most important thing I hope listeners take away is a sense of connection and inspiration. I believe that music has the power to touch people’s hearts and minds, and I strive to create lyrics that resonate with the listener on a deep level. Whether it’s through storytelling, introspection, or social commentary, I want my words to evoke emotions and spark thought plus a sense of pride in African heritage. I hope that my lyrics can serve as a source of comfort, motivation, and empowerment for those who listen, reminding them that they are not alone in their experiences and that they have the power to overcome any obstacles they may face.
Khonshens the MC is from the state, yet you managed to get the feature from him, is it safe to say you have done it all? if not what else do you feel like you still need to archive as an MC?
While it is true that I had the opportunity to collaborate with Khonshens the MC from Washington DC, I don’t consider it as having “done it all.” As an MC, there is always room for growth and exploration. There are still many goals I aspire to achieve and new challenges I want to conquer. I believe that artistry is a lifelong journey, and I am constantly pushing myself to evolve and push the boundaries of my creativity. There is always more to learn, more to explore, and more to contribute to the hip-hop community. However, I would like to extend my humble gratitude to the American Embassy in Eswatini for connecting me with Khonshens the MC. It was a phenomenal experience.
What is the best advice you’ve been given?
The best advice I’ve been given is to stay true to myself and my artistry. In a world that often tries to shape artists into a certain Mold, it’s important to remain authentic and stay true to your vision. This advice has guided me through my music journey, reminding me to trust my instincts, embrace my unique voice, and not be swayed by trends or external pressures. It’s crucial to stay grounded in who you are as an artist and to never compromise your artistic integrity.
What set it apart and different from your last five offerings?
What sets “The ETHEREAL” apart from my last five offerings is its evolution and growth plus the Swati-centric texture in the sound. With each album, I strive to push myself creatively and explore new sonic landscapes. “ETHEREAL” represents a culmination of years of experience, experimentation, and self-discovery. It’s a reflection of my personal growth as an artist and an exploration of new sounds and themes. I believe that each album should be a progression from the last, and “The ETHEREAL” embodies that progression.
Who are some of the artists you worked with on this album and why specifically them?
On “The ETHEREAL,” I had the privilege of working with a diverse range of artists who brought their unique talents and perspectives to the project. Some of the artists I collaborated with include Bavarah, Hailey, Tella, ProRBS, Liz Harris, Vizzow Nice, soulful singer-songwriters with powerful voices and a knack for storytelling. There’s only one rapper I feature on the album, his name is Mankind Da Original Man (from the Vaal in Jozi) plus Chaboy, a skilled producer known for his innovative beats and infectious energy. I specifically chose these artists because I believed that their contributions would elevate the album and bring a fresh perspective to the music. Collaboration is an essential part of the creative process and working with these artists added depth and dimension to “The ETHEREAL.”
Your pen game has always been ahead of Eswatini hip-hop, would you say you don’t get the respect you deserve as an MC or people at home just not a fan of real raps?
As for the respect I receive as an MC, I believe that it’s important to focus on the love and support I receive from those who appreciate my artistry rather than dwelling on any lack of recognition. True artistry is often underappreciated or misunderstood, and it’s a common struggle for many artists. However, I believe that genuine talent and passion will always find their way to those who appreciate and understand them. I remain dedicated to creating real rap and delivering meaningful messages through my lyrics, regardless of the level of recognition I may receive. However, I’m very proud of to be from the Kingdom of Eswatini as I impact the world one country at a time while representing my beautiful country.
On production, how did you pick the producers, Sound Engineers, and beat makers you worked with on “The Autonomy”?
When it comes to production, I carefully handpicked the producers, sound engineers, and beat makers I worked with on “The Autonomy.” I sought out individuals who shared my artistic vision and understood the direction I wanted to take with the album. It was important to me that the production complemented and enhanced the lyrical content, creating a cohesive and immersive listening experience. The collaboration between the producers and myself was a harmonious process, with each individual bringing their unique skills and perspectives to the table. The result was a collection of tracks that perfectly captured the emotions and themes of “The Autonomy.”
If you could change anything about the industry, what would it be?
I would like to see a shift towards a more diverse representation of artists and a greater emphasis on supporting and nurturing African content that is rich in ethnicity, heritage and culture opposed to amplifying what the West already brings to the table. Another element I would change about the industry, would be to foster a more equitable and supportive environment for artists. The music industry can often be a challenging and competitive space, where artists, especially those from marginalized backgrounds, face numerous barriers to success. I would like to see a shift towards a more inclusive representation of artists, where diverse voices are given equal opportunities to be heard, recognized, and celebrated. Another aspect of the industry that I would like to see change is the way artists are compensated for their work. With the rise of streaming platforms and digital downloads, the revenue generated from music has shifted dramatically. Unfortunately, this shift has not always benefited artists fairly. Many artists struggle to make a sustainable living from their music, as streaming platforms often pay artists only a fraction of a cent per stream. I believe that artists deserve to be compensated fairly for their creativity and hard work, and I would advocate for a more transparent and equitable system that ensures artists receive their fair share of revenue.
How do you feel the Internet has impacted the music business?
The Internet has had a profound impact on the music business, both positive and negative. On one hand, the Internet has provided artists with unprecedented opportunities to connect with audiences around the world. It has democratized the music industry, allowing independent artists like myself to reach a global audience without the need for major label support. The Internet has also made it easier for artists to release and distribute their music independently, bypassing traditional gatekeepers. However, the Internet has also brought challenges to the music industry. With the rise of streaming platforms, the value of recorded music has been significantly devalued. Illegal downloading and streaming piracy have posed significant threats to artists’ ability to earn a living from their music. The ease of access to music online has created a sense of disposable consumption, where listeners may not fully appreciate or support the artists behind the music. Furthermore, the revenue distribution model on streaming platforms is often complex and opaque. The revenue generated from streaming is divided among various parties, including the streaming platform, record labels, publishers, and distributors, before reaching the artists. This can result in a smaller share of revenue reaching the artists themselves, particularly those signed to major labels who may have to repay advances and recoup costs before receiving significant royalties. Additionally, the rise of digital downloads and the decline of physical album sales have also impacted artist compensation. Digital downloads, while providing a higher royalty rate per sale compared to streaming, have also experienced a decline in revenue due to the shift towards streaming. Moreover, the ease of unauthorized downloading and piracy has further undermined artists’ ability to earn a fair income from their music. Overall, the advent of streaming platforms and digital downloads has brought both benefits and challenges to artists. While these platforms have increased the potential for global reach and exposure, they have also created a complex landscape where fair compensation for artists remains a significant concern. As the music industry continues to evolve, it is crucial to find ways to ensure that artists are fairly compensated for their creative work and that the value of music is upheld in the digital era.
When the lights go off, what would you want to be remembered for?
When the lights go off, and my time in this world comes to an end, I would want to be remembered for the impact I made through my music and my words. I hope to be remembered as an artist who used their platform to inspire, empower, and uplift others. Through my lyrics, I strive to tell stories that resonate with people’s hearts and minds, and to address social issues and injustices that need to be brought to light. I want to be remembered as someone who made a positive difference in the world through their art, someone who encouraged others to think critically and to embrace their own authenticity.
What’s next for you?
As for what’s next for me, the journey continues. I am constantly evolving as an artist, seeking new ways to express myself and connect with my audience. I have a deep passion for creating music that speaks to the soul, and I will continue to write, record, and release new music that reflects my growth and experiences. I also have a desire to collaborate with other like-minded artists and expand my creative horizons. Whether it’s through live performances, new album releases, or other artistic endeavours, I am excited to see where the future takes me and to continue sharing my music with the world. Look out for my 6th studio album titled ETHEREAL, due for release between end of winter and beginning of spring.