Cape Town, November 15th – To mark the Instapump Fury’s 25th anniversary, Reebok and Adidas have fused technologies to create the new Instapump Fury Boost™. Today, Reebok and Adidas are pleased to share additional details around the launch of the all-new Instapump Fury Boost™ sneaker and the exclusive ‘Prototype’ pack.

The first of three exclusive Instapump Fury Boost™ packs, the ‘Prototype’ model features the original colourway of Steven Smith’s ‘pullover’ Instapump Fury production sample. For the first time, this classic white, royal blue and solar orange Fury colourway will be released.

Smith’s pullover sample was a pivotal moment in the Instapump Fury’s development. Made from scrap tennis shoe panelling, the raw prototype proved that the Fury’s radically unconventional upper could be successfully manufactured. Smith’s ingenious jagged-cage design minimized bulk and securely cradled the upper’s delicate inflatable bladder. The result redefined how a sneaker could function.

In addition to celebrating Reebok’s innovation legacy, the Instapump Fury Boost™ ‘Prototype’ gives a subtle nod to Adidas’ Boost™ revolution by incorporating the same mesh panelling used in the original UltraBOOST™.

The Instapump Fury Boost™ ‘Prototype’ will be available globally on November 15, 2019.

More information on the groundbreaking Instapump Fury Boost™ and the “Prototype” can be found at https://www.reebok.com/us/instapump

@reeboksouthafrica #InstaPumpFuryBOOST

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