Cape Town, South Africa, 15 November 2019 – PUMA x RUBIK’S Brand Ltd. have joined forces to create a collection inspired by the iconic Rubik’s Cube, a toy that has challenged millions and kept minds active for over 40 years. The unisex collaboration, which will add colour to any outfit, includes vibrant footwear for adults and children and adult clothing with graphic prints and fresh design elements.
The game, invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik, has become one of the best-selling toys of all time. The PUMA x RUBIK’S collection blends the 3D puzzle’s playfulness and PUMA’s expertise in fashion design, which is always grounded in sports.
Unlike the Rubik’s Cube, there is no single correct solution to the outfit. Retailing for R2 299 for adults and R1 799 for kids, the RS-X³ RUBIK’S sneaker is the centrepiece of the collection and comes in the many colours that appear on the toy. The PUMA x RUBIK’S Hoody (R1 699) has been designed in the colour scheme known by Rubik’s Cube fans all over the world and the PUMA x RUBIK’S Tee (R699) takes cues from the shape and mechanics of the cube with playful graphic prints.
The collection drops at PUMA Select stores, X-Trend, Shesha, Superbalist and selected retailers on 30 November.