Last month the world famous, triple distilled Jameson Irish whiskey introduced a new campaign entitled Widen the Circle, in a move towards dialling up the emotional connection with its consumers. Now, Jameson Distillery kicked off their Tour that brought the best of Dublin’s Bow Street to the Cape Town City Bowl. From 1-11 December 2022 on the CTICC Rooftop, festivities came to a start ushering in the cool summer accompanied by the world’s best Irish Whiskey.
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Speaking on their initiative to Widen the Circle, Marketing Activations Manager, Sheila Chisina, explains that as the world reopens, Jameson, the world’s favourite Irish whiskey, is inviting South Africans to ‘Widen the Circle’, and open themselves up to other kindred spirits.
“Jameson has always been of the belief that for us to be able to enjoy precious moments created, we cannot do it alone. And so, in our new and exciting brand campaign, we are determined to challenge South Africans to look for the shared values that unite them.”
She adds that in this, Jameson would be making the world feel like a smaller and friendlier place by encouraging individuals and communities to make new connections.
Take a look at the vibes inside
