The global Coke Studio programme is digital-first, and provides an opportunity for creative talents to partner, create and deliver new and exclusive creative collaborations to new and existing audiences. The platform builds on the programme originally launched in Pakistan in 2008.
Launched internationally in May of this year, Coke Studio brought seven international artists together for a re-recording of Queen’s iconic ‘A Kind of Magic’ under the title ‘The Conductor’. The music video, which brings each artist’s unique style of music to the table, debuted on the Coke Studio YouTube Hub.
This global creative collision featured artists including Grammy-nominated American R&B sensation Ari Lennox, British singer-songwriter Griff, Turkish electro-pop producer Ekin Beril, Latin urban pop powerhouse Mariah Angeliq, Canadian-Indian rapper and producer Tesher, colourful, multilingual K-Pop girl band Tri.Be and African artist, Nigerian singer-songwriter and producer Tems.