With each piece designed with the conscious consumer in mind; who appreciates it when function and Streetwear meet, Sportscene and Anatomy presented their capsule collection to introduce‘ Nothing But Purpose’ on the 20th of August in the heart of Johannesburg – Braamfontein.
Consumers had the opportunity of being one of the first to be presented with a collection that boldly celebrates the art of design and sustainability with the purpose of wellness.
By sustainably embracing functionality the carefully curated collection firmly and proudly asserts its No BS approach allowing the consumer to be the judge and organically embrace each piece the collection has to offer.
The visually rich collection doesn’t steer away from consciously realizing the role it plays in creating a better future for everyone – being both sustainable as well as considerate of the Anatomy’s consumer needs. It is a capsule collection passionately and purposefully designed for the creator, being the first Street Culture brand in the country that is entrenched in standing for the wellness of creators.
It is within its functionality that one will come to appreciate the intricate detail placed in its design, which places the link back to nothing but purpose.
In addition to being imaginatively immersed in the space and visually being able to experience the collection, consumers were also treated to a memorable evening which featured a curated fashion show of the capsule, exclusive performances by artists such as SIO, SGVO and Charlockscreen as well as complimentary tattoos.
