PANDORA ME RELAUNCHES WITH A CAMPAIGN FT. GLOBAL STARS

For every story, for every ME

Iconic jewellery brand Pandora joins forces with trailblazing artists Addison Rae, CharliXCX, Donté Colley, Beabadoobee, and Cecilia Cantarano to relaunch its Pandora ME collection.

Pandora ME is retargeting its jewellery line, tapping into the power of the Gen Z consumer, the Pandora ME collection aims to inspire self-expression and personal style while creating a sense of belonging.

Personalization and breaking the rules, defying expectations, and being bold is at the heart of the collection.

The all-new relaunched collection includes chunky link chain bracelets and necklaces, mono hoop earrings, and stackable rings to word links with pieces that include mix and match metals in sterling silver, 14k rose-gold and ruthenium-plated

unique metal blends, freshwater cultured pearls and vibrant enamels.

Pandora ME Styling Believe Word Link, R899.00 Make a statement (literally).

Make a statement (literally). Inspired by Gen Z culture, word links in various metal finishes offer fresh ways to personalize link chain bracelets, necklaces, and earrings.

 

Commenting on the inspiration behind the collection, Pandora’s creative directors, Filippo Ficarelli and Francesco Terzo said: “The new Pandora ME designs have been created to reflect their wearer’s identity and bring our brand DNA and heritage into the future. We were inspired by the idea of connecting with a tribe of people driven by the power of imagination and creativity – a community that connects deeply with the Pandora world.

The Pandora ME is a collection aimed at creators everywhere. Inspired by the world of music and online culture, the campaign features an exclusive track, SWEAT, from award-winning artist Charli XCX, which celebrates

Individuality.

CHARLI XCX IS A MASTER OF REINVENTION AND STYLES AND RE-STYLES HER LOOK EFFORTLESSLY.

While championing the causes close to her heart – including being an ally to the LGBTQI+ community – Charli XCX will continue to boldly break boundaries, redefine the limits of creative expression and expand the possibilities of pop Music.

Dancer and artist, Donté Colley seeks to fuse his love of dance with his uplifting message to

create a safe and encouraging space on social media. When it comes to his look, more is always more.

A new collection of unique jewellery that is flexible and adaptable to reflect every side of your personality. The versatile link design lets you remix your look any time.

Pandora ME is available in-store and online at www.pandorashop.co.za.