Dutch denim brand G-Star RAW recently teamed up with hip hop icon Snoop Dogg to showcase its new G-Star Grip 36 jeans. The relaxed, wide-cut style is seen on the multi-platinum artist in the tongue-in-cheek ‘Say it Witcha Booty’-campaign that just launched.
A looser version of G-Star’s original 3D Grip jeans, the new version taps into the emerging menswear trend for wide-fit denim, with a roomier cut throughout the legs. Crafted from raw denim in a choice of ecru or steel shades, the retro design recalls the strut and swagger of the 1970s, while a knife pleat on the front of every pair sharpens up the silhouette. Classic Chino-inspired front pockets with a concealed coin pocket at the side complete the nostalgic look.