In support of SAB and other industry members, Flying Fish & Uber Eats has taken the responsibility to the community to save lives and livelihoods, and this has been demonstrated through their Global Smart Drinking Goals aimed at fostering a culture of smart drinking amongst consumers and reducing the harmful consumption of alcohol. Flying Fish & Uber Eats is also making a deeper investment in evidence-based initiatives that measurably shift social norms and behaviours to reduce the harmful use of alcohol.
Flying Fish, which is known for its innovative and fun nature, has broken countless boundaries when it comes to being South Africa’s favourite flavoured blend. So how does such a brand make us go, WHAT THE FLYING FISH, one more time?
While the rest of us may be worrying about when we will be having our next cold one Flying Fish is thinking about when our next meal will be. Yes, you read that right. Flying fish is all about doing things differently and responsibly so that every experience with our beer is a positive one.
Drinking on an empty stomach should never be an option and Flying Fish is taking that seriously. Research shows that eating a good, hefty meal also helps combat your blood alcohol concentration levels and dehydration.
According to Tegwyn Hughes at Queen’s University, the science to eating before alcohol consumption is clear; the fat in food sticks to the stomach’s lining for an extended period while drinking, slowing the process of the alcohol flow into the bloodstream, therefore extending the amount of time a person is sober and enjoy themselves to the fullest.
But what does that have to do with Flying Fish? There is an untapped truth that Flying Fish is now refurbishing as their own brand message alongside Uber Eats. Researchers have proven that there truly is a method to the madness and it’s very simple. Flying Fish is taking a stance: if researchers say it’s possible, then why don’t we make it happen?
The Flying Dish partnership with Uber Eats will feature a select menu of consumers’ favourite pre and post-groove meals, as chosen by them, and includes collaborations with South Africa’s notable chefs and local restaurants to deliver delicious bites to consumers. Ensuring that whenever they think Flying Fish, they think food and eat before they drink.
Another spectacular approach to the mundane, the brand is championing food first, Flying Fish later. The pop-up Flying Dish will be available in JHB and CT (to follow). Two locations in Johannesburg & for a limited time serving meals 24/7. From affordable gourmet burgers to vegan vibes, the Flying Fish is every groover’s dream.
Now, how’s that for #WhatInTheFlyingFish?