adidas Partners With Russell Abrahams To Create Giant Painted Mural Ft. SA Athletes & Creators

Following the relaunch of their brand attitude, Impossible is Nothing, adidas has partnered with Cape Town-based Illustrator Russell Abrahams to create a larger-than-life painted mural, celebrating local athletes and creators who have chosen to push the boundaries of what’s possible, rather than succumb to the many challenges they’ve faced.

Russell Abrahams, founder of Yay Abe, an illustration studio for artists of colour, is known for his bold and vibrant illustrations, working with anything that sparks his imagination from t-shirts to buildings.

The mural is hand-painted on one of the cooling towers next to the iconic FNB stadium in Soweto. It features well-known South African athletes and creators Thulani Hlatshwayo, Siya Kolisi, Wayde van Niekerk, Zinhle Ndawonde, Anruné Weyers, Thebe Magugu and Dee Koala who have all achieved the supposed impossible, despite their personal circumstances.

I really wanted to create something special that celebrates South African icons who have achieved the impossible. I worked in my signature style, however, I don’t think I’ve ever pushed it this far. It’s a bold piece for a bold city. Overall, it’s a piece which I hope will inspire many people. Especially the youth of Johannesburg. I want it to be a piece of work that will encourage its viewers to achieve the impossible and to aspire for greatness. – Russell Abrahams

The mural is live and commuters travelling on the N1, N12 and M70 national roads will get a close-up view.