adidas Creators Unbox The New ZX 2K BOOST

In celebration of the recently launched ZX 2K BOOST adidas Originals creators Shekhinah, DJ Lag and The Big Hash were invited by actress Ama Qamata and her co-host ‘ZXola’ to the ZX lab to unbox the new ZX 2K BOOST shoe. Brought to life in a talk show format consisting of three episodes, Ama chats to each creator on their role in today’s culture and the innovative design of ZX capturing their reaction as they saw the shoe for the first time. Throughout the episodes, ZXola’s playful personality comes out and adds to the ZX theme of oddly satisfying things.

Below you can watch the first episode of ‘Feel the ZXience’ that finds DJ Lag along with host Ama Qamata (+ co-host ZXola’) unbox the new ZX 2K Boost, and learn more about DJ Lag in the ZX lab.

Follow the conversation and stream the unboxing episodes on adidasZA using #adidasZX. The ZX collection is available on adidas ecom and at adidas Originals stores from R2299.