Reebok Responds To Recent #SneAKA Claims

Yesterday’s topic of conversation was, of course, AKA’s situation with Reebok that found him claiming that he had not actually been paid a single cent for his #SneAKA collaboration with Reebok. This reveal shocked all of us as people initially took that “culture” move with major celebrations when it happened because it was major… But long story short it’s now looked at as a bittersweet case. Now it’s been reported by IOL Entertainment that Reebok has sent an official statement regarding the matter which you can read below:

“Reebok is aware of the claims made by South African rapper Kiernan Jarryd Forbes, known as AKA, on twitter where he has stated non-payment for the brand collaboration of his custom- made Reebok SneAKA.

In October 2019, we executed a successful launch of the Reebok SneAKA. Upon entering into the relationship, both parties were happy with the agreement, and the terms of the launch were not disputed. Reebok met all of our contractual obligations related to the launch.

Earlier this year, Reebok communicated with AKA and his management that due to shift in strategy, we would not be able to renew his contract as an ambassador for the brand. However, we did discuss a new approach of working with AKA. Reebok is thus very disappointed to be learning of the issues raised on social media, as we believed the relationship to still be on a strong footing to negotiate potential future deals”