PUMA x Helly Hansen Presents 90’s Appreciation Collection 11th February 2020 PUMA TRACK AND FIELD MEETS MOUNTAIN AND SEA PUMA X HELLY HANSEN PRESENTS 90’S APPRECIATION COLLECTION PUMA and HELLY HANSEN have teamed up for a second collaboration, blending PUMA’s athletic DNA with HELLY HANSEN’s technical knowledge and expertise. Founded in Norway more than 140 years ago with the creation of waterproof clothing for sailors, HELLY HANSEN is a leader in sailing and performance ski apparel, as well as premium workwear. Through daring designs, HELLY HANSEN’s technical and protective outerwear left its mark on 1990’s hip-hop culture and streetwear. Continuing to celebrate vibrant 90’s street culture, the second PUMA x HELLY HANSEN collection pays tribute to the heritage of both brands through materials, colour combos and graphics while incorporating a fresh twist of technical details and modern elements. PUMA x HELLY HANSEN Future Rider (R1 899) The classic Fast Rider revamped as the Future Rider, the future of casual-cool street style Knitted upper with hairy suede overlays Woven HELLY HANSEN and PUMA tag on quarter Tongue label with unique HELLY HANSEN graphic PUMA x HELLY HANSEN RS-X3 (R2 399) X3 takes X to a new level: cubed, enhanced, extra Reflective elements on quarter and vamp Webbing with HELLY HANSEN repeat print Reflective piece with PUMA and HELLY HANSEN debossed logos on tongue PUMA x HELLY HANSEN TFS Track Top (R1 799) and Pants R1 299) Inspired by 90s street culture, the track top and pants combine the technical heritage of HELLY HANSEN with PUMA’s athletic DNA Colorblocking details as design element Made with bluesign® certified fabrics PUMA x HELLY HANSEN BB Cap (R399) 6 panel cap with semi curved visor Woven badge on the front Daisy chain on the side PUMA x HELLY HANSEN Portable Two-tone ripstop portable with front mesh pocket and logo underlay Adjustable shoulder strap Commemorating 1990’s streetwear, the PUMA x HELLY HANSEN collection is available at PUMA.com, PUMA Select stores, Archive, X-Trend, Superbalist, Madaiza, Shelflife, Hipkicks, Jack Lemkus and selected retailers.