On Tuesday we found out that we won a Gold Loerie during the “Integrated Campaign Category” during the #Loeries2020 awards for the 2019 August #BlameNoMore campaign that was in collaboration with our friends & family, TBWA Hunt Lascaris & the Tears Foundation. We just want to say that we are deeply honored to have part of such an important message and that you should that the message still continues to be spread today. Below you can revisit the #BlameNoMore cover to understand the purpose behind it.
South Africa has the most shocking rape statistics in the world. As one of the loudest voices in South African popular culture, Hype has the influence to fuel real change. This Women’s Month, in partnership with The Tears Foundation and some iconic South African women, that’s exactly what we’re setting out to do.