
South Africa has the most shocking rape statistics in the world. As one of the loudest voices in South African popular culture, Hype has the influence to fuel real change. This Women’s Month, in partnership with The Tears Foundation and some iconic South African women, that’s exactly what we’re setting out to do.
Our hard-hitting launch film was directed by the award-winning Zee Ntuli of Darling Films, and stars the awesomely talented Mamarumo Marokane.
From Twitter threads to campus conversations, and even in our own homes, a culture of victim blaming thrives in South Africa. It’s the main reason why only 1 in 4 sexual crimes is reported here, and why victims often feel so alone. It’s why perpetrators feel so safe, and why they so often get away with their crimes. Blaming the survivor of a sexual crime is toxic, destructive and downright absurd.
IT NEEDS TO END NOW. AND IT STARTS WITH ALL OF US.
IT’S TIME TO
START HAVING
THE DIFFICULT
CONVERSATIONS
Rape culture is so embedded in our society that we have become desensitised to the daily headlines, horror stories and statistics. Given the choice, many avoid the topic altogether. We can’t ignore it any longer.
When you blame a victim, you accuse someone of their own rape. Just think about how crazy that sounds. Who in their right mind would wish that kind or terror upon themselves?
It’s time to challenge our own attitudes and perceptions about who’s really to blame for sexual violence. It’s time to change the conversation – on social media, among friends and with your family.. It’s time to create an environment where people can express themselves in any way they choose, without feeling like they are inviting a crime. It’s time to empower victims with the confidence and support to stand up, stand together and be heard.
IT’S TIME TO #BLAMENOMORE

IT’S TIME TO
START HAVING
THE DIFFICULT
CONVERSATIONS
Rape culture is so embedded in our society that we have become desensitised to the daily headlines, horror stories and statistics. Given the choice, many avoid the topic altogether. We can’t ignore it any longer.
When you blame a victim, you accuse someone of their own rape. Just think about how crazy that sounds. Who in their right mind would wish that kind or terror upon themselves?
It’s time to challenge our own attitudes and perceptions about who’s really to blame for sexual violence. It’s time to change the conversation – on social media, among friends and with your family. It’s time to create an environment where people can express themselves in any way they choose, without feeling like they are inviting a crime. It’s time to empower victims with the confidence and support to stand up, stand together and be heard.
IT’S TIME TO #BLAMENOMORE
WE’RE HUMBLED TO BE TEAMING UP WITH SOME INCREDIBLY TALENTED, SELFLESS AND INDOMITABLE
WOMEN, IN OUR CRUSADE TO SPREAD THIS MESSAGE TO EVERY CORNER OF SOUTH AFRICA.

THE TEARS FOUNDATION IS
JOINING US IN THIS CRUSADE.
Since 2012, Tears has provided victims with invaluable
support, advice and hope, in a country where survivors
of sexual violence can feel so alone and helpless. Their
work is tireless and very often thankless. We are so
proud and grateful to have them with us on this journey.
NEED SUPPORT?
Connect with Tears. Text *134*7355 or visit their
website to find your nearest support centre.


WE CAN ALL BE THE CHANGE WE WISH TO SEE
REFRAME YOUR OWN ATTITUDE. CHANGE THE CONVERSATION. REACH OUT.
CREATE SAFE SPACES. BECOME A BETTER LISTENER. BE A PILLAR OF SUPPORT.