DICKIES Launches First Store In South Africa

After much anticipation, the American brand; Dickies, has finally launched its first ever flagship store in South Africa! The much-loved brand has been worn by music icons and skating champions around the world. You can
find the perfectly merchandised space at Southgate Mall, Johannesburg; a fitting (literally and figuratively) location for a brand whose roots run deep in street culture. As part of the store launch, Dickies will be introducing their new 847 Slim Trousers. The 847’s come in a variety of colours to suit any occasion, personality and style aesthetic – from the ever so modest blue, suited for heavy duty work, to the ink – black that is perfect for those special events with a twist. The brand is so excited for its evolution in SA, and has come so far. It’s no longer just a work wear item, but as
its story has evolved, so has its way to be worn.

As if they couldn’t get better, the pants are also wrinkle resistant and have a built-in stain release, so they’re easy to maintain and suitable for the get-up-and-go person. You are looking at a retail price of R399 for the 847 Slim Trousers, and with all of these extra details, it’s so worth the price. The store holds a wide variety of the most coveted Dickies clothing, footwear and accessories, to suit the Dickies’ fan whose love of the brand runs deep. They are the
true originals who do what they want, when they want, how they want.

The Brand Executive for DICKIES under the proud holding Company, SKYE
Distribution – Mr. Bonolo Moleme, had the following comment; “The new retail space launches in conjunction with the new creative campaign, demonstrative of the nature, love and history of the brand in South Africa. The heritage of the brand may be American but the street culture heritage Runs Deep in the minds, hearts and homes of the South African consumer, and this is epitomized in the imagery and creativity of the “It Runs Deep” Campaign.”

About Dickies: Dickies presents a range of clothing, footwear and accessories inspired by its
heritage that dates back to over 90 years to its establishment in 1922. Dickies heritage is also heightened by its strong following and brand history the world over. By utilizing fit functionality, fashion and most importantly– quality, Dickies offers seasonal ranges comprising of tees, jackets, jeans and trousers together with awesome footwear, headwear and backpacks. Dickies work wear inspired clothing is embraced not only by the young, energetic and vibrant, but also those individuals of all age groups and walks of life who simply choose to embrace the brand. Born from American roots Dickies remains authentic, uncomplicated and a little rough around the edges just like the people who wear them. For more information, please visit media.converse.com and follow @dickiesafrica.

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