"Maurah Creative Agency: Building Global Bridges for Africa’s Brightest Voices"

Maurah Creative Agency is a visionary force in South Africa’s music industry, founded in 2025 with a mission to empower artists through fair business practices, global reach, and genre-authentic creative direction. Built on years of hands-on experience with top and emerging talent, Maurah offers a full suite of services including music release strategy, publishing support, royalty collection, playlist pitching, visual branding, A&R development, and sync licensing. Their artist-first approach has led to the co-signing of major acts who’ve gone on to achieve hundreds of millions in streams across platforms like Spotify, Apple Music, and Anghami.

Maurah has also made its mark in Artist & Repertoire (A&R), scouting and developing talent with precision and care. The agency has successfully submitted demos that led to artists being considered by Universal Music, Virgin Music, and other major music companies. This behind-the-scenes work reflects Maurah’s deep industry insight and commitment to elevating artists to the highest levels.

Their partnership with Revolution by Warner Records a Warner Music Group company, it has expanded Maurah’s distribution capabilities, giving artists access to major-label infrastructure while preserving creative autonomy. This collaboration marks a new chapter in Maurah’s mission to elevate South African music on the world stage.

Maurah has secured high-impact press placements in leading international publications, amplifying artist visibility and credibility across borders. These include Hype Magazine, British Hip Hop, Front Page Magazine, New Music Weekly, Review or Bonus Newspaper, Music Crowns, Texx and the City, Pan African Music, The Observer, News24, Daily Sun, OkayAfrica, Complex, Deeds Magazine, Pretoria News, Clash Music Magazine, and more. These features have positioned Maurah’s artists at the forefront of global music conversations.

On the airwaves, Maurah has successfully plugged music into international radio stations and key SABC Radio platforms, ensuring their artists are heard across continents. Their collaboration with Trace Music has enabled music videos to air on influential channels, backed by Maurah’s genre-sensitive creative direction that reflects the energy of Amapiano, Afro House, Lekompo and R&B.

Maurah has also expanded into sync licensing, successfully placing music in restaurants, retail stores, gyms, hotels, and films. Notably, some of the music released through Maurah has been featured in Netflix shows, further cementing the agency’s global cultural footprint and opening new revenue streams for its artists.

At its core, Maurah is built on fair business practices. The agency has helped numerous South African artists navigate the complexities of publishing rights and royalty collections, ensuring long-term sustainability and financial transparency. Their strategic playlist placements have boosted artist discoverability and earnings across major platforms.

Maurah Creative Agency isn’t just managing artists—they’re building legacies. With a foundation rooted in integrity, innovation, and cultural pride, Maurah continues to redefine what it means to be a music business in the digital age. Whether you’re an artist seeking authentic representation or a partner looking to tap into Africa’s creative pulse, Maurah Creative Agency is the name to know.