Returning to the location where design, research and archive come together, the show marks a moment of renewed focus for the brand as it steps back into the spotlight.FW26 is presented as a continuous show rather than a traditional runway.
Menswear and womenswear appear together throughout, united by a shared denim language and a clear progression in design. Structured in chapters yet unfolding as a single narrative, the show reflects G-STAR’s current approach to denim: instinctive, considered, and purpose-driven.
Unveiled through an immersive show at RAWFACTORY, the brand’s global headquarters in Amsterdam. Presented as a continuous narrative, FW26 unites menswear and womenswear through a shared denim language—moving from raw experimentation to refined archetypes. A focused return to clarity, innovation and modern denim design.