Periods can already be challenging, with the stress of leaks and often
intense pain, making it essential to choose products that bring comfort and peace of mind. That’s why ALWAYS has introduced the new ALWAYS Maxi slim pad. It’s designed to be thicker in the middle for instant absorption, with thinner edges for a ‘no show effect’ that South African women desire.
“Through our research, we found that this product is exactly what our consumers want, something comfortable and reliable, with instant absorption. After months of development, we’re proud to introduce high-quality feminine products that we know our consumers will love,” says [Michael Simpson, FemCare Africa Commercial Leader].
“Through our research, we found that this product is exactly what our consumers want, something comfortable and reliable, with instant absorption. After months of development, we’re proud to introduce high-quality feminine products that we know our consumers will love,” says [Michael Simpson, FemCare Africa Commercial Leader].
With more young people turning to TikTok for news and other information, ALWAYS has also turned to the platform to educate and entertain their consumers. Through Thick and Thin is the name of a TikTok series that is centred on real stories with real period struggles by focusing on three best friends navigating adulthood and the challenges faced by young women.
This TikTok series is done in partnership with rising stars Zazi Kunene, Luyanda Zuma and Micaela Jade Tucker. With this, ALWAYS aims to shine a light on the needs of South African women who are looking for a pad that performs through fast-dry technology, while oFering comfort like no other.
Kunene and Zuma are equally excited to be a part of this project. “This has truly been a long time coming! My best-kept secret is finally revealed. I couldn’t be happier to be days away from the Always Maxi-Slim launch, and to be a part of the journey as it makes its way into the shelves and hearts of Mzansi,” says Kunene.
“It’s such a special moment to be able to celebrate a product that really supports us in our everyday lives,” adds Zuma. The series is humorous and caters to the brand’s ever-growing Gen-Z audience, who are striving to find products that meet their diverse lifestyle and menstrual flows. The New ALWAYS Maxi Slim delivers just that.
The superior technology that has gone into creating the new product is enhanced by the brand’s commitment to helping small female businesses rise.
Through partnering with small local female-owned businesses to provide Proudly South African clothing and accessories, ALWAYS lives its brand purpose of existing to unleash girls’ confidence at puberty, whilst empowering them with superior feminine care solutions to live every stage of life to the fullest. Whether it be through cosy knits from Inke Knitwear, dresses and tops from Rethread or accessories with local roots from Something Good Studio’s, Kirsten Goss, and Saint and Summer. ALWAYS is a brand that takes real action to have girls’ backs.