Savanna Launches the Hilariously Fresh Anger Manenja Campaign with a Digital Twist

In a world where frustration levels can reach boiling point faster than you can say: ‘Savanna Premium Cider’, South Ahhs favourite cider is here to cool things down with the crisp, witty, and expressive Anger Manenja™.

The Anger Manenja™., Savanna latest campaign, is here to help you defuse your annoyance with a cheeky grin and a clever joke. The Anger Manenja™ will turn your frown upside down with wit and humour. This fresh approach drives the light-hearted, crisp, and dry perspective you’ve come to love from Savanna.

But in 2024, it would not be a Savanna campaign without a sprinkle of innovation – this time, some Artificial Intelligence ‘AI’ magic. The Anger Manenja™ has an innovative AI tool designed to help you transform your words into articulate ‘less emotionally charged’ language. Whether it’s a frustrating day at work, or an annoying encounter on-the-go, this digital assistant will let you vent to your heart’s content and have you laughing in no time. It’s like having a witty friend in your pocket, ready to turn your grumpy moments into gleeful ones with just a few taps.

Robert Weeder, Brand Manager of Savanna Premium Cider, says: “We wanted to introduce the Anger Manenja™ narrative to address the annoying situations South Africans experience daily, and to help people chill out in a characteristically Savanna way – with wit, humour, and a touch of local expression. Our new AI component takes this to the next level, providing a digital sidekick to help you navigate life’s little frustrations with a smile.”

The Anger Manenja™ campaign is now live, and you can experience the digital AI feature by visiting Savanna.co.za/angermanenja or following Savanna on social media.

Try Savanna Angry Lemon available in 330ml and 500ml bottles online or in store. It’s the perfect companion to your newly chilled vibe – crisp and dry with fresh lemon.

Stay calm, stay witty, and stay dry.

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