A$AP Rocky and PUMA debuted his latest motorsport-inspired collection of footwear, apparel, and accessories at a Pop-Up Shop on May 4th in Miami. Hosted at Fundimensions arcade, guests had the opportunity to enjoy games, customization stations, BBQ and concession stands, as well as the opportunity to shop. The collection features a limited re-issue of the OG Inhale shoe from 2000 that Rocky hand-picked from PUMA’s archive.
The pop-up concepted and curated by A$AP Rocky featured the collection in a vibrant and playful environment, similar to his campaign shoot, which was meant to remind people to never limit your imagination or lose sight of your dreams. His creative direction pushes the boundaries between fashion and sport with his designs, bringing a new perspective to the growing global motorsport audience.
