ASICS x WOOD WOOD Celebrate the Power of Movement with the new GT-2160 Sneaker

ASICS and Wood Wood have teamed up for the first time since 2017 to release the new GT-2160 collaboration sneaker. The sneaker is brought to life in their joint campaign celebrating body and movement. The sneaker was first unveiled at Wood Wood’s AW24 show during Copenhagen Fashion Week in January.

A celebration of body and movement, the campaign, shot by Danish photographer Philip Messman, features a cast of ballet dancers and trampoline jumpers. Interlinking both the ASICS brand messaging of uplifting the mind through movement and visualizing the contemporary lifestyle and aesthetic of the Wood Wood universe. This poetic series of images playfully portray the sneakers in a new context, outside the worlds of fashion or sport and embody feelings of both calmness and intensity.

“I see this as a continuation of the collaboration from 2017. Back then we did 2 colourways of the DS-Trainer, which were loosely inspired by the aesthetics of late 90´s media players and vintage Dieter Rams designed electronics respectively”. – Brian SS Jensen, Founder Wood Wood

For this collaboration sneaker, the two colourways that were previously used in their 2017 collaboration have been reinterpreted and merged into one. Various tones of greige are subtly juxtaposed by small pops of color, featuring the classic silver tones that are synonymous with the original sleek design language that is characterized by references to the ASICS archive.

 

“I believe the original GT-2160 came out around 2010, to me this model still feels very fresh. I am a big fan of ASICS running shoes – especially from around this time, and was immediately drawn to the GT-2160 when I first saw the sample. I find it interesting that although many of the designs from this era are actually kind of hard to distinguish from each other, they all have this very distinct aesthetic that is unique to ASICS”. – Brian SS Jensen, Founder Wood Wood

 

The ASICS GT-2160 sneaker will be released exclusively at Shelflife stores and online at www.shelflife.co.za on March 22nd and will retail for R2799 incl VAT.

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