Following the launch of its new global platform and creative direction in 2023, adidas Originals introduces its latest campaign which continues to explore the brand’s cultural legacy by paying homage to the communities that have worn the Gazelle, Samba, and Handball Spezial yesterday and today.
Shot and directed by Vincent Haycock and starring Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, the campaign shines a light on three iconic silhouettes from football culture – the Gazelle, the Samba, and the Handball Spezial.
First designed for different sports from training to soccer and handball. Since their inception each classic has continued to make an impact across places, cultures, and movements.
Shot and directed by Vincent Haycock and starring Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, the campaign visuals champion this timeless energy. A tableau of life seen through the story of a thousand originals, a single-take film captures a protagonist as they make their way through a street – along the way shining a light on the people, communities, identities, and subcultures that have made the Trefoil their own.
Meanwhile, a series of still images pays homage to the array of people and personalities that wear the silhouettes today – each styling them in a different way, writing new chapters for the timeless icons. Capturing the Samba, Handball Spezial, and Gazelle in a variety of locations and contexts, the story of the campaign brings to life a single shoe, worn a thousand ways.
The latest iteration of adidas Originals’ “1000 Back” campaign arrives on 2 April. The adidas Originals range will be available to shop at adidas stores and online.