Premium lifestyle brand DEAD. has teased the launch of what could be their flagship store in the next coming months. Founder and creative director Thabang “Bangy” Rabothata took to social media to share a snap of a store front adorning the brand name in bold letters, accompanied with a brief caption detailing the supposed location and launch date.
DEAD. has been a staple of streetwear lovers in Jozi for years, since its launch in 2015. The brand has built a reputation of producing high quality streetwear with an emphasis on evaluating basic items such t-shirts, tracksuits, jackets, hoodies and hats. Most recently the brand opened up their product offering to include wrist watches. The tail end of 2023 marked the release of the range ‘Dead.o’clock’,a selection of four timepieces ranging from gold, silver, matte black and lightweight B/G.