In celebration of the 50th anniversary of hip-hop, Apple Music is showcasing the breadth and diversity of hip-hop sounds, histories and communities across the globe with Hip-HopDNA: South Africa.
Apple Music’s celebratory campaign delves deep into the roots of hip-hop in SA. It’s accompanied by essential albums from South Africa’s greatest hip-hop artists and provides insights into the thriving hip-hop scenes in Australia, Japan, Mexico, France, Germany, and beyond.
Hip-Hop DNA: South Africa traverses the early days of the genre’s arrival, from ‘90s Capetonian groups likeProphets of Da City(POC) andBlack Noise whose rhymes were steeped in politics, to genre’s ultimate glow up in the early 2000’s with Skwatta Kamp, PROandTeargas achieving radio success, while pioneers likeHHPblended kwaito and hip-hopto form Motswako (meaning “mixture” or “blend”), characterised by Tswana lyrics and versatile production styles.
But it was in the mid-2010s that South Africa hip-hop exploded, looking again to kwaito for inspiration and producing classic tracks likeK.O’s“Caracara”,Kwesta’s “Ngud” andCassper Nyovest’s “Doc Shebeleza”, while English rappers entered the mainstream asAKA’s“Levels” became the first album by an English-speaking rapper to go platinum.