HYPE CELEBRATES 50 YEARS of HIP-HOP

Yo, check it! On August 11, 1973, a killer back-to-school bash went down in the Bronx, sparking a whole new music vibe thanks to DJ Kool Herc’s wicked fresh technique. That sound? It ain’t just music, it’s a whole lifestyle for millions out there. Major shoutout to those hip-hop pioneers who made it all happen.

 
Get ready ’cause for the next 50 weeks, we’re gonna be dropping some epic HYPE Moments, showing mad love to hip-hop and all the vibes it brings. So get hyped, fam, ’cause it’s hip-hop day and we’re about to bring the heat!

In celebration of the 50th anniversary of Hip-Hop, we’ve brought together iconic artists – MsCosmoLesediTheDJQueen Azizzar, and Shala The Unicorn to reminisce about their first Hip-Hop memories.

Ms CosmoShala The Unicorn and Queen Azizzar delve deep into the archives and unlock their favourite HYPE covers over the past years. From Khuli Chana, Riky Rick to Da L.E.S, check which covers they picked as their number 1.

Ms Cosmo, Lesedi the DJ and Shala The Unicorn break down their top picks of the most prolific Hip-Hop albums.

In celebration of the 50th anniversary of Hip-Hop, Ms CosmoQueen Azizzar and Shala The Unicorn share their heartfelt connection to Hip-Hop.

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