Diesel collaborates with Durex in a celebration of sex positivity

Double the pleasure. The Diesel x Durex capsule collection, a celebration of the brands’ mutually shared belief in democracy, choice and sex positivity as a human right, launched in select Diesel stores worldwide on April 28th, 2023.  Sadly, the capsule will not be available in local stores but South Africa was selected as a partnering country to contribute and amplify the project in Diesel’s  Sandton, Waterfront and Gateway stores.


Introduced on the runway of Glenn Martens’ FW23 Diesel collection, set with an avalanche of 200,000 Durex condom boxes, the Diesel x Durex collaboration delivers a powerful message about individual freedom to Diesel and Durex’s global community, by bringing the subject to the forefront of culture. The capsule’s T-shirt, hoodie, baseball cap and denim are the tangible realization of the message. This is also the first time that Durex steps into the fashion world with a dedicated collection.

For Sucsexful Living, a cheeky play on Diesel’s brand mantra — For Successful Living — features prominently on the clothes. A grey mélange T-shirt is printed with a new logo that blends the iconic Diesel big D and Durex logos on the chest and the phrase For Sucsexful Living across the shoulders on the back. Similar logo treatments appear on a grey mélange hoodie. A pair of 5 pocket straight leg jeans in light wash denim are printed with For Sucsexful Living down the leg in red font and the combined logo on the back pocket. A special edition baseball cap crafted from cotton denim in a light blue hue completes the package.

To amplify and expand the democracy of Diesel’s message of sex positivity manifested at the show, along with the Durex core value of embracing your true sexual self, 300,000 more Diesel x Durex co-branded condom boxes will be given away for free at Diesel stores around the world.

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