‘Ronda’ music video racks up more than 100k views within a week of it dropping.
Images: @blxckie_
“Thank you, ngyanthanda nonke. lets keep it going. got more 4 u.” Says Blxckie.
Directed by Jasyn Howes and Produced by The Feels, ‘RONDA’ visuals take a super high-definition motion and showcases a next level Blxckie through the multiverse. Using technology seen in action movies and sci-fi films like Star Wars and John Wick 4; director Jasyn Howes together with production company The Feels effortlessly built a futuristic story with Blxckie whilst keeping him present day relevant in this extraordinary music visualisation that takes on a movie persona in concept, production and final edit.
Taken of his ground-breaking hip hop project The4Mula, ‘RONDA’ is a standout single which fully shows off Blxckie’s rap ability through his gifted rhymes and ingenious flows. Produced by Swervo and written by Blxckie, ‘RONDA’ is an intelligent sports reference that Blxckie bodies in the rap form, where he boldly proclaims his undeniable place as the greatest in the game.
Blxckie had this to say on the experience and his excitement on the release of the visuals for ‘RONDA’, “Creating this visual was new and very elevated from anything we have ever done before. It was incredible to see how creativity and technology can be manipulated to create a multi-dimensional narrative. I loved creating this video – in fact its more than a music video and it was dope to be fully integrated in the process of creating it. I’m really proud of what we did as a team. I’m proud of myself and yeah – you’re about to watch the video of the year!”.