What The Flying Fish?!

Make some Flying Fish Pressed Lemon out of life’s lemons with every What The Flying Fish!? (WTFF) moment as Flying Fish brings you an entertaining source of fun, light-hearted escapism to their fans.

Flying Fish has decided to take ownership of these modern landscapes and create a playful, interactive inception experience for their followers to choose their own reality.

“As a brand, we are now encouraging everyone to take those moments in life where perceptions of our reality make us go: “What The Flying Fish? and embrace them, have a laugh at themselves, and then share that memory, because whenever you are faced with something delightfully unexpected, chances are you’re stuck in a Flying Fish ad.

How better than to bring this narrative to life than presenting people with an opportunity to literally be stuck in a Flying Fish ad? Now you can. Take flight from the mundane and flow with the possibilities. Fans can now join the movement and watch an ad within an ad, enter the world of self-aware characters or even create their own reality-bending moments online.

Two well-loved South African comedians, Tumi Malita “ Stopnonsons” & Mashabela Galane, with just under 1 million Instagram followers between them, are making this a reality. You can find them, literally, stuck in a billboard, in-person – yes inside a billboard! At one of the busiest intersections and traffic count areas in Gauteng.

Get ready for multiple 12 hour-long live-roasting sessions of passers-by on William Nicol drive on the 9th, 10th and 11th May 2022 — keep a lookout on social media for content posted daily about the experience on the brands pages or come on down lets see what unfolds.

“Flying Fish is all about celebrating the unique and the unexpected and giving people a chance to experience things that are far from the ordinary. That’s why we consistently try and provide South Africans with new and exciting experiences and moments to enjoy. This is the very first time South Africa has seen something like this; we are revamping an ordinary concept and adding our flavour to it.” added Zachary Kingston Marketing Manager for Flying Fish South Africa.

There is always more to life than meets the eye. Make life more Flying Fish and join in on the fun with a real brand you can trust. The more we can all #FlowWithIt, the more fun there is to be had.

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