Kanye West just dropped off a new music video for his ‘Heaven and Hell’ song which comes from his latest Donda album. The whole video carries a dark and gloomy aesthetic which is also quite cryptic in terms of the messaging inspired by its cinematic approach as we see black hooded figures (melancholy vibes) moving around and interacting with one another in some scenes… This drop also serves as serves as a YEEZY Gap TV ad because it is accompanied by the release of the signature YEEZY Gap Hoodie in Black (as seen in the music video). The whole video ends with an otherworldly visual crescendo that looks to be inspired by the concept of heaven? Yeah it’s Kanye West video, which means the creativity is on a high.
Watch below: