Sporty Group’s For Everybody campaign, featuring Burna Boy and directed by world-renowned music video director Dave Meyers, has won 15 awards at the 2026 w3 Awards, including Gold for Creator / Brand Collaboration.
The award-winning campaign brought together global music superstar and Grammy Award winner Burna Boy with an extraordinary line-up of sporting icons from across Africa and beyond. The star-studded cast included Spanish international and FIFA World Cup 2026 winner Nico Williams; French international and Real Madrid midfielder Eduardo Camavinga, a multiple-time UEFA Champions League winner; Ghanaian football legend and former Chelsea star Michael Essien; Nigerian international and Africa Cup of Nations winner Kenneth Omeruo; six-time African Women’s Footballer of the Year and two-time UEFA Women’s Champions League winner Asisat Oshoala; former Tottenham Hotspur midfielder and Kenyan national team captain Victor Wanyama; and South African rugby superstar Cheslin Kolbe, a two-time Rugby World Cup winner, among many others.
Sporty Group, a global sports media, entertainment and technology company with its own production arm, Sporty Studios, released For Everybody in January, bringing together music, sport and African culture to celebrate the talent, energy and ambition of a continent with a powerful voice on the global stage.
An international production team worked across multiple locations to bring the creative vision to life, making it one of Sporty Group’s most ambitious productions. Produced by Sporty Studios with RadicalMedia, the campaign also took 14 Silver Awards across categories including Music Video, Best Use of Cinematography, Brand Storytelling, Branded Content, and Sports and Entertainment. The w3 Awards celebrate the best in digital excellence, creativity and online content. A global panel of industry professionals from organisations including Netflix, the Smithsonian and Apple judged the entries.
“When we released For Everybody, we wanted to create something that reflected who we are as a Group and what we believe in. The most powerful brand partnerships go beyond advertising to become part of a cultural moment, so seeing the campaign recognised across disciplines, from storytelling and cinematography to music and sport, makes us incredibly proud of what we’ve built together,” said Elias Gallego, VP of Media, Marketing and Business Development at Sporty Group.
The Gold-winning category celebrates partnerships that best demonstrate authentic creator integration and measurable audience impact. That recognition reflects the campaign’s purpose: to create something that felt true to Burna Boy and the audiences it was made for.
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