Peep Simon and Mary’s New Summer Collection Launch

Simon and Mary recently launched their own adaptation of a towelling bucket hat, also known as iSpoti in South Africa.

Towelling bucket hats are a South African staple – founder Dean Pozniak

 

The new addition to the Simon and Mary family is made from towelling fabric and finished with a cotton twill underbrim matching the shoelace chinstrap, with a branded brass toggle for adjusting as well as the signature Simon and Mary ingot. The hats come in five striking colour combos: sky blue and royal blue, pink and black, lime and orange, red and yellow, white and orange – sure to turn heads in the city or at the coast.

This campaign by long-time collaborators Jana and Koos, is said to have been produced by Disco Creatives with creative direction and photography by Luke Bell Doman and styling by Salik Harris. Each hat is worn against a different printed backdrop – a balmy pink sunset or a steaming zebra crossing – shot around South Africa.

 

This range is available now at The Space, Partisan, Superbalist and Duck Duck Goose plus has been available at Shesha and Simon and Mary’s online store since November.

Credits:

Agency: Jana and Koos @janaandkoos

Production company: Disco Creatives @discocreatives

Creative Direction + Photography: Luke Bell Doman @lukebelldoman // @discocreatives

Executive Producer: Candice Hatting @hattles

Producer: Holli Bennett @hollibennett

Styling: Salik Harris @unclesalik

Production Assistant: Rowallan Vorster @skrikduiwel