Following the relaunch of the Forum sneaker in July, adidas partnered with some of South Africa’s creative talents who represent the ethos of the Forum campaign “unapologetically amateur”.
Much like the shoe, the mood of the Forum FW21 campaign is loud, bold and in your face, but still welcoming of anyone with a different take. This three-part OPEN FORUM series, filmed in Johannesburg and Cape Town, episode one (watch below) shows Stacey Lee May famously known as the Queen of Smoke, taking Tutu Zondo Creative Curator and Co-founder of Vogue Nights for a spin on a car track, as they chat to each other about their passions, and their need to always stay open minded to new experiences, and tap into a world that offers a safe space to express themselves.
Episode two, features Soweto Skate Society, a skate group helping youth in Jozi build a life outside of poverty and crime through skating. They are partnered with a group of ladies known as 4mygirls, who’s aim is to create a safe space where girls are made to flourish. They can be heard having a casual chat, about how being unapologetically amateur opens to new experiences and people.
The final episode of the OPEN FORUM series, has Julia Robson Competitive Gamer and owner of DNMK take on Gina who uses the art of pole dancing as a way of empowering herself, as they navigate their worlds and stay open to trying new things.
The next chapter of Forum is available at adidas.co.za and at adidas Originals stores with prices starting from R1699. Follow the conversation on Instagram @adidasZA using #adidasFORUM.