Ballantine’s Scotch whisky recently teamed up with renowned artist Joshua Vides to bring his signature black and white touch to its new limited edition. Staying true to his style of reinterpreting everyday objects to make them unique, Vides has been invited by Ballantine’s to reinterpret its iconic Finest bottle and gift tin, as well as elements of the brand’s rich legacy and pioneering spirit.
The California-based creative is known across the globe for his comic book style transformation of objects and spaces with hand-drawn illustrations and bold linework. His work and style embody Ballantine’s ethos of doing things your own way; taking an original approach to design with everything he does, without compromising his artistic integrity.
Just as Ballantine’s looks to break the conventional codes of whisky and challenge people’s perceptions of Scotch, Joshua does the same through his perspective-altering visuals. To overcome prohibition laws in 1920, Ballantine’s launched its rectangular bottle to be concealed in briefcases. Inspired by the story 100 years later, Vides has not only reworked the iconic bottle, but he has also designed a one-of-a-kind briefcase that is said to be dropping soon worldwide.
I’m more than excited to be working with Ballantine’s on my first official bottle. From the jump, the energy has been high and we’ve been able to organically create elements in this project from start to finish. I believe we share a similar drive and determination to create on our own terms – a ‘do it yourself’ mentality ‘till the wheels fall off. – Joshua Vides
In line with overcoming the 1920 prohibitions, Ballantine’s South Africa has commissioned five Mates Of the Brand (MOBs) to share their stories about how they have been staying true during the current prohibition – that is the lockdown. Ballantine’s South Africa Senior Brand Manager, Keval Ramraj said, “We are excited about the Joshua Vides limited edition, it is the most disruptive to date and we cannot wait to bring it to our local consumers. We’ve always supported individuals that stay true to themselves and do things their way, and continue to do so by showcasing Shimza, Kid Fonque, Xzavier Zulu, Jarrel Mathebula, and Aux Womdantso’s stories through this limited edition campaign.”