After having established a rapport in music and art scenes across the globe over the past six years through movements that include Africa’s premiere annual music festival Rocking the Daisies – Steyn Entertainment is now furthering its interest in redefining the music industry through a new partnership with Priddy Ugly’s independent GAS (Global African Sounds) record label.
This new dynamic partnership sees two juggernauts from their respective territories join forces to exclusively release, distribute and market projects, STAY LOW (Steyn Entertainment’s record label and management company) has officially partnered with independent record label Global African Sounds and under the terms of the partnership, Priddy Ugly will be assuming the role of record label executive, alongside industry savant and STAY LOW record label head, Vaughn Thiel.
I started GAS as a response to the lack of infrastructure in my neighbourhood for the many talented kids that would rap or play their songs to me in the streets. My vision was always to build it into a platform that could actively provide opportunities for kids like that – everywhere on the continent. This partnership with STAY LOW is special because we share the same vision and passion for cultivating talent. This is the beginning of something revolutionary. Trust. – Priddy Ugly
Empowering young, independent artists whose abilities disrupt the status quo because they may not conform to industry or music norms has been described as the primary mandate of Johannesburg-based record label STAY LOW since its inception; a feat Thiel says is the reason the GAS partnership was necessary.
Not only is Priddy Ugly one of the most talented artists I have had the pleasure of working with, but he is someone that undoubtedly possesses the character it takes to work in the music industry and with other artists on an executive level. Outside of his musical talents, he is smart, patient and has a high level of self-awareness. These are traits that with the right structure and team will further develop to ensure he has a long life in this industry. – Vaughn Thiel
By now you should know that Priddy Ugly is currently working on his anticipated sophomore album slated for a 2021 release which will make it the first official STAY LOW x GAS release.