Image source: @west.coast.streetwear

Nike VP Resigns After Family Ties To Profitable Resale Business Were Found

It’s recently been reported that Nike’s North American Vice President and General Manager Ann Hebert has resigned from her position after she was found to have family ties with an enthusiastic sneaker reseller by the name of West Coast Streetwear which is owned and run by her son Joe Hebert…

 

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Before her resignation, Hebert worked at Nike for more than 25 years and she voluntarily stepped down after these revelations were made by a Bloomberg article that was published last week. Now according to that report, his sneaker resale business West Coast Streetwear used an American Express credit card in his mother’s name to buy about $132,000 USD (R1 989 438,00) worth of limited edition Nike shoes on one occasion to later resell for more money and he frequently managed to buy these sneakers at discounted rates from retail stores such as Foot Locker.

 

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Although Joe Hebert accepted his relationship with his mother Ann Hebery and her position as VP and GM at Nike, he still maintained that her role was far removed from what his business involved and that he had never benefited from any inside info or his family’s relationship with Nike. It’s also been shared that Nike revealed to Bloomberg that Ann had disclosed all relevant information regarding her son’s business to the company back in 2018.

Nike has also officially made the announcement via a press release, saying it’ll elect a new head of its North American market shortly.