Sending a strong message of hope and solidarity to nightlife communities
In order to support nightlife communities during the corona crisis, family-owned Mast-Jägermeister SE is taking a unique step: for the first time in the brand’s history, the front label of the iconic liqueur is changed across countries and continents for the #SAVETHENIGHT Jägermeister Limited Edition Bottle.
With its specific illustration on the front label, the bottle sends a strong message of hope to the nightlife communities and a signal of solidarity with people who usually make the night.
The launch of the desirable bottle is backed with the commitment of Mast-Jägermeister to provide an additional 1 million Euros to the markets that make the bottle available. The money will be used to help artists, creatives, bartenders, or club-owners who are facing never-before-seen hard times and are struggling to make a living. The Limited Edition Bottle is part of Jägermeister’s global #SAVETHENIGHT initiative.
International renowned Berlin-based Korean artist and DJ Peggy Gou has taken on the role of an ambassador of this project. ‘’It’s a privilege to partner with Jägermeister to donate 1 million Euros to support nightlife around the world. The nightlife community is suffering, and we need to stand together and help each other through this very tough situation. If we can find a way forward, I’m sure our best nights are yet to come”, she says.
For the creation of the front label artwork Jägermeister partnered with German top-class illustrator Max Löffler. Its three parts, THE PORTAL, THE TUNNEL & GRIDLINES, and A LIGHT BEAM on the horizon, are symbolizing the current state, the path towards the better days, and hope. On the back label, the purpose of this exceptional project is outlined: “The good times will come again. Until they do, this bottle is for those who make the night. Together, we support them. Together, we will #SAVETHENIGHT.”
Gunar Splanemann, Head of Global Innovation & Design at Jägermeister explains: “With this unique initiative, we want to emphasize the importance of stepping in and helping. Global nightlife is truly under severe threat. We offer our fans a bottle they hopefully love with our approach to solidarity, which I am sure they share. This exceptional project symbolizes the spirit, the strong cohesion, and the high devotion the global nightlife community stands for and that Jägermeister has been an integral part of for decades.”
The #SAVETHENIGHT Limited Edition Bottle has been available since September, 2nd in selected stores and e-shops in only those few Jägermeister markets: Germany, Switzerland, Belgium, UK, Czech Republic, Slovakia, Argentina, South Africa, South Korea, China and Australia,
Donné Wolk, Marketing Manager Jägermeister SA states: “We are proud to have South Africa as part of this global initiative. Through #SAVETHENIGHT we have been able to support those in the on-trade and events industry by offering work during this period. Jägermeister created a series of online entertainment events designed to generate additional income opportunities for artists, creatives, bartenders and Jägermeister’s network of Meisters. This also went hand in hand with providing entertainment at home to millions of people worldwide who have currently put their nightlife on hold to stop the spread of covid-19.’’
The total number of the highly desirable bottles is limited, so fans have to be quick to order them as it is expected that they will be sold out within a very short time. In South Africa, you can order the Limited Edition Bottle online via Norman Goodfellows. For more information go to the dedicated website www.save-the-night.com.
Jägermeister’s initiative #SAVETHENIGHT was created to support both sides of the nightlife community: Artists, creatives, and bartenders whose livelihoods have been impacted by the crisis, and those who would normally be in clubs and bars every week, hanging out with friends. The initiative consists of a mix of donations, micro-fundings, creative online entertainment (such as ‘Meister Drop-Ins’ or ‘Meister Classes’ to support partner activities).
Alcoholnot for sale to persons under the age of 18 years.