South Africa has been hit by an intense heatwave this week as the South African Weather Service (SAWS) forecasting scorching temperatures around most parts of the country for days on end.
The Castle Lite #UnlockSummer campaign couldn’t have come at a better time. Using the temperature of one of the hottest towns in South Africa, Hotazel, Castle Lite will refresh Mzansi every time Hotazel gets hot-as-hell and reaches temperatures of 35 degrees with a free six-pack of the most refreshing beer around. The small town of Hotazel is synonymous with heatwaves, reaching maximum temperatures of 39 degrees in the summertime. Now this town and its infamous high temperatures will trigger the refreshment button that will see Castle Lite refresh South Africa this summer. In addition to this, Castle Lite will reward consumers who buy a six pack of Castle Lite with extra cold prizes that’ll unlock their summer.
“2020 has been a heavy year and we have been asked to compromise a lot. At Castle Lite, we want everyone to live their best life as we #UnlockSummer and keep the country refreshed all summer long. Every time, it gets too hot to handle and Hotazel reaches 35 degrees, we will refresh registered participants from anywhere in the country,” said Castle Lite Brand Director, Silke Bucker.
To qualify for the ultimate extra cold refreshment, South Africans have been encouraged to register at www.unlocklite.beer and get refreshed with a six-pack of Castle Lite to unlock their summer every time Hotazel reaches 35 degrees. The brand has also deployed an oversized, cooler at the Nelson Mandela Square in Johannesburg displaying the Hotazel temperature.
“In addition to registering, Castle Lite will also reward consumers who buy a six-pack of Castle Lite with extra cold prizes that’ll unlock their summer. Plus, we are also on the lookout for heavy ‘festive triggers’ on social media which will alert us to a need for refreshment,” Bucker continued.
Remember to register at www.unlocklite.beer and use your social media to send out your festive triggers to Castle Lite using #UnlockSummer to qualify for the ultimate refreshment from the coolest brand in Africa.