In another defining move, Africa’s first flavoured beer brand – Flying Fish – has officially opened The Clubhouse last week Friday. Like the brand, this ultimate lifestyle platform is all about ‘firsts’, setting the benchmark.  The Clubhouse is the exclusive gateway to original fashion collaborations, early access to Flying Fish entertainment and other events, first dibs on deals, reveals of the latest culture trends, and many others.

Flying Fish spokesperson, Colleen Duvenage, says: “As a people’s brand, Flying Fish is constantly on the lookout for fun and interesting opportunities that help us connect with our consumers and their needs while enabling greater interaction with these fly guys and girls to be able to add some flavour to their lives. The Clubhouse is exactly this. A virtual platform that will allow our community to add some flavour to their lives, without getting up off the couch.”

On the night the brand kicked off with one such collaboration by one of South African’s most credible high street fashion designers: Amen which showcased what progressive bespoke insight localisation really looks like. The items which are for sale, curated by these proudly green and gold designers, are bespoke, limited in quantities, and inspired by South African street culture.

“We are jumping out the water (or more like the design studio) with excitement for the opportunity to add some AMEN fashion flavour to a tasty brand known for adding flavour. AMEN x Flying Fish apparel is soon to be every trendy person’s must-have this coming season. We are super excited for the opportunity and hope that the public love our take on Flying Fish Fashion – Brad & Abiah AMEN Interior Fashion”

Alcohol not for sale to persons under the age of 18 years.