The much-anticipated album from Nasty C, #ZMWSP is due for release this Friday and following his signing with pioneering New York hip hop label, Def Jam this year, the release of this album will add on to solidifying Nasty C’s presence on the global stage. And to support the launch of the album, Spotify’s New Music Friday billboard in Time Square will actually feature Nasty C for 24 hours.

So Nasty C was recently interviewed by Spotify’s For the Record, where he credited Spotify for helping introduce his songs to new listeners around the world. “It’s life-changing. It’s just made it so much easier to connect with people outside our borders,” Nasty says. “It’s almost as if it shops your music around for you.”

Zulu Man with Some Power is the third studio album from the rapper and follows the successful Strings and Bling. Nasty C’s accolades have gone beyond his album’s achieving platinum success and have crossed over to garner him ultimate streaming success. In 2019 he earned the title of Spotify’s most-streamed Hip Hop artist in South Africa and was also listed in the top three of the most streamed local artists in the country.

Nasty C is one of South Africa’s best exports and continues to top Spotify streaming lists across the globe. The artist features prominently on much-streamed Spotify playlists like Most Necessary and No Wahala, which attract a large global audience. In South Africa, Nasty C is streamed the most in ‘the city of gold’ Johannesburg, followed by Cape Town and Pretoria. His home city Durban takes the fourth spot on the list of top five cities streaming Nasty C the most. Nasty C’s appeal spans across borders and outside of South Africa, the most popular countries where he is streamed the most include the United States, Canada, United Kingdom, and Australia. Now as we count down to the release of the album, Spotify is sharing below, Nasty C By The Numbers – an infographic highlighting Nasty C’s global success on Spotify.