Spread Your Beloved Memories with PUMA x Sue Tsai 14th August 2019 PUMA, Sneak peak For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love. From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love. The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon, and PUMA NOVA bedecked with scribbled lines of poetry, hand-drawn doodles, vibrant embroidery, and chenille patches, transforming the nostalgia into something unexpected new and accomplished with emotionalizing beauty. The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all-over prints and placed graphics. Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as a backpack, cap, and pouch. PUMA x SUE TSAI drops at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.