Workwear heritage brand, Dickies, has become the fashion Cult Classic amongst several local and international celebrities. With trendy visual notes of a utilitarian flair, the brand hosts a range of iconic pieces that are crisp in quality and comfortable in form and fit.
From versatile workwear overalls to Eisenhower jackets, each piece represents a specific part in the brand’s 97 year history. Identifiable for its availability in neutral, monochromatic and pop-worthy hues like neon yellow, the clothes and accessories lay the perfect foundation for the brand’s logo, making it ever-so authentic. We’re often told to invest in quality and Dickies is a brand often popularised for its durability and indestructible quality which ultimately contributes to its saleability feature.
It all started with basic bottoms but The 847 trouser -available in one and two-tone tone styles- offers a hint of the unconventional and can be paired with other styles like the 847 shirt or the four colour logo tee. With an ultra-trendy unisex appeal, the brand has solidified itself in the game of multi-generational wardrobe staples. It’s rooted in the avenues of South African culture, often populated by the wearers of the skating community as well as those in the entertainment industry and is growing by the day.
Dickies presents a range of clothing, footwear, and accessories inspired by its heritage that dates back to over 90 years to its establishment in 1922. Dickies heritage is also heightened by its strong following and brand history the world over. By utilizing fit functionality, fashion and most importantly– quality, Dickies offers seasonal ranges comprising of tees, jackets, jeans, and trousers together with awesome footwear, headwear, and backpacks. Dickies workwear inspired clothing is embraced not only by the young, energetic and vibrant but also those individuals of all age groups and walks of life who simply choose to embrace the brand. Born from American roots Dickies remains authentic, uncomplicated and a little rough around the edges just like the people who wear them. For more information, please visit media.converse.com and follow @dickiesafrica.