adidas recently announced new colourways of the Ultraboost 19 as Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you.

The latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by and redesigned for, a new era of running and fitness. adidas designers and product developers worked with runners globally to reinvent the running shoe. Together, they simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter reimagined silhouette with more energy return for a new running experience.

adidas will be celebrating the technology’s impact on sport culture with its ‘Feel the Boost’ campaign that will continue to rollout throughout the season.

 

 

 

 

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