PUMA’s Cell Alien OG Sneaker Lands In Style

Reliving the 90’s visible running technology boom, Sports brand PUMA is bringing back yet another revolutionary sneaker from the era – the CELL Alien OG.  A design that originally paved the way for futuristic sneakers in the world of running now returns as a renewed streetstyle staple. When PUMA innovated the CELL technology, it was the most durable and resilient cushioning technologies of the day. Launched in 1998, CELL Alien OG was structured for high mileage runs with the CELL bubble packed through the heel for extra cushioning. When it first debuted, the silhouette was so revolutionary that even aliens were believed to have descended on earth to own a pair.

Today, over 20 years later, the sneakers have touched down with its original CELL cushioning technology, striking colour mix, and super-fresh design. The silhouette remains true to the original colourway for the first launch, with PUMA BLACK-SURF THE WEB-PUMA WHITE and LIME PUNCH on the cell bubble and breathable mesh upper with suede overlays and synthetic leather overlays sits atop an EVA midsole and rubber outsole. After relaunching OG colourways in the first pack, modern iterations of iconic silhouette will continue to drop throughout the year.

The CELL Alien OG launched exclusively with Undefeated on April 25th with the local release hitting Shelflife stores exclusively on 16 May 2019 for R1999.

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