At the beginning of the month global sports brand PUMA kept their momentum strong with their RS chronicles by launching the new RS-X Trophies sneaks. These are the latest iteration of the RS-X sneaker that celebrate the extreme reinvention of fame in the era of social media and reality television. Hip Hop superstar Nasty C assisted with the official launch because he really is the perfect fit for the RS-X Trophies. Built with RS technology on the midsole, this bulky silhouette with mesh and textile upper is stylishly decked with leather overlays. Elevating the look with gold accents along the quarter panels, the sneakers in PUMA Black – PUMA Team Gold colourway are embossed with a textile heel piece and moulded sockliner with specific RS branding. Completing the look with tonal laces, the sneakers are placed atop rubber outsole with a light weight midsole. We recently held down a young Q & A with Nasty C & PUMA to get that little extra opinion on why these new RX-X Trophies are ahead of the curve.
Your relationship with PUMA has been one of the most stable artist/brand relationships we’ve seen. Why does the partnership work?
[Nasty C] Because I’m a fan of the brand, I love what they make and I think that they’re a fan of my brand and they love the music that I make.
It’s no secret that PUMA is at the forefront of cultural influence. We’ve seen how PUMA operates in other parts of the world too and how they tap certain individuals to work with. Authenticity and connection are but a few attributes that PUMA communicates well. How does PUMA communicate with its followers/consumers in SA and how have you been able to amplify that?
[Nasty C] The RS-X sneakers tap into local street style and hip hop culture. My influence as an artist helps PUMA to reach the right people, the sneakerheads who are mad about dope sneakers.
The PUMA RS-X Trophies are about to launch and you’re one of the lucky few who have already been rocking a pair. It’s said these sneakers celebrate the “extreme reinvention of fame in the era of social media and reality television”. What inspires you to maintain your focus, to innovate and constantly be at the top tier of the music industry, especially when so many others fail to keep up their momentum?
[Nasty C] I stay inspired because I haven’t forgotten why I started making music, and I work hard every single day until I reach that goal. I’m passionate about it so I don’t get complacent. I won’t stop.
“Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. PUMA has revived and reinvented this design from the ground up. The new RS-X range is all-things extreme, exaggerated and remixed. Embracing the future and honouring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes, and bold colour palette.”
How do you rate the feel of these new RS-X Trophies?
[Nasty C] They’re comfortable, just like any other PUMA shoe, really. It’s the most recent shoe I’ve got from PUMA and I put it as one of my top three sneakers right now.
You’re undoubtedly one of the biggest influencers in sneaker culture with PUMA. What combo advice would you give to those who cop these new RS-X Trophies?
[Nasty C] The sneaker looks dope. You can pretty much wear the RS-X Trophies with anything as long as you coordinate the colours nicely and it comes out looking corrected.
Lastly, your partnership with PUMA is a such a special one to watch. What more can the rest of the world expect to see between Nasty C and PUMA this year?
[Nasty C] I can’t say much right now, but stay tuned for more!
“The RS-X Trophies dropped on the 1st of February 2019 and go for about R1 999 at PUMA stores, sportscene, X-Trend, Side Step, Superbalist, Jack Lemkus and selected retailers”