BLENDS started as a simple concept store blending international tastes with global level products and they continue to keep the streetwear culture strong. The CELL Endura BLENDS is decked with mesh and PU coated leather upper with iridescent metallic silver leather overlays, and the CELL technology fitted on the midsole. During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, with blow-moulded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells for stable cushioning.