PUMA is set to release the Nova GRL PWR sneaker, as designed by Lola Plaku, music industry power player and Lola Media Group CEO. The sneaker features a bold, 90’s inspired silhouette, a slim mesh upper, leather overlays and vibrant colour blocking.
Lola shares, “This campaign is truly about building self-esteem and creating a platform for self-discovery, growth and empowerment. Girls and women should believe they can be anything they want to be.” Having forged her own path in the male-dominated music industry, Lola is passionate about paving the way for other women by fostering career development.
The PUMA Nova GRL PWR drops on 1 February 2019 in two colourways – Black–Surf the Web and Peach Bud–Pearl Blush – and will be available at PUMA SELECT, X-Trend, Archive, The Office, Superbalist and selected retailers. This is Lola’s first sneaker release as part of PUMA’s Co-creative platform, with another set to drop in March.