GRL PWR With PUMA Lola Plaku Sneakers

PUMA is set to release the Nova GRL PWR sneaker, as designed by Lola Plaku, music industry power player and Lola Media Group CEO. The sneaker features a bold, 90’s inspired silhouette, a slim mesh upper, leather overlays and vibrant colour blocking.

Lola shares, “This campaign is truly about building self-esteem and creating a platform for self-discovery, growth and empowerment. Girls and women should believe they can be anything they want to be.” Having forged her own path in the male-dominated music industry, Lola is passionate about paving the way for other women by fostering career development.

 

The PUMA Nova GRL PWR drops on 1 February 2019 in two colourways – Black–Surf the Web and Peach Bud–Pearl Blush – and will be available at PUMA SELECT, X-Trend, Archive, The Office, Superbalist and selected retailers. This is Lola’s first sneaker release as part of PUMA’s Co-creative platform, with another set to drop in March.