Earlier this week, it was announced that Beats 1 host Ebro Darden got a promotion to become the global editorial head of hip-hop and R&B on Apple Music. In a recent interview with Complex Ebro spoke more in-depth about his new role and what the future holds for Apple Music plus more. Regarding his new title at Apple Music, Ebro explained that he will be tasked with “overseeing the strategy and direction of all of the hip-hop and R&B for the globe.” He says that his goal is to make sure Apple Music “is focused, directed, and organized on the right sounds” when it comes to discovering hip-hop and R&B music. He also explained that he doesn’t think many people understand the true capabilities of what Apple Music has to offer, that include human curated content like Beats 1 and algorithmic-ally generated playlists:
“What we’ve tried to do with Apple Music and Beats 1 is merge those concepts. Inside Apple Music, you can get an algorithmic radio station for sure. You can get playlists that are tailored to certain moods and sounds and vibes. But you can also get Beats 1, which is a live radio station inside Apple Music. You can get mixes from DJs inside Apple Music and music videos inside Apple Music. I don’t think even people understand the capabilities that are available, the things that they can do” – Ebro
