Virgil Abloh’s Off-White™ Has Become The Hottest Brand In The World 24th October 2018 news So its been reported that Virgil Abloh’s Off-White™ is now officially the hottest brand in the world. Now according to Lyst’s yearly Index, Virgil Abloh’s brand has surpassed the likes of Gucci and Balenciaga to get to the top. Causes for this might be the fact that the brand is responsible for three out of 20 of the products on the 20 hottest product lists. Even the Nike brand, which has many collabs with Virgil’s brand, moved up four places to be in 4th and on top of the hottest men’s product list was Off-White™ x Nike Presto, which was then followed closely by the Yeezy BOOST 350 V2 Sneaker. Plus during the the world cup, a 300% increase in searches for the Off-White™ England jersey was recorded. You can see the full list over at Lyst’s website right here.